Creating Value with Your Brand Identity Creating a strong, consistent and identifiable brand identity is crucial for businesses to stand out in the market, attract new customers and increase revenues. Why is it so important? A business’s brand identity represents its personality and ethos, provides customer recognition, and creates an
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The Value of NFT Rum
The Value of NFT Rum: How Blockchain is Changing the Liquor Industry Blockchain is changing the liquor industry in a big way. One of the ways it is doing this is by creating digital assets called NFTs (non-fungible tokens). These tokens are attached to bottles of rare liquor and can
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