Building Your Own Brand Platform

How A Business Can Successfully Build Its Brand A brand platform is the strategic foundation that governs all messaging and communications for a company and defines what a brand stands for, what it does, and why it does it. It articulates the desired position of the brand in the marketplace

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Elements of a Brand Refresh

Elements of a Brand Refresh Companies have a long history of undergoing a brand refresh to keep up with the ever-changing market. One of the most common things during a brand refresh is the company logo change. These changes aim to reinvigorate and reconnect with the current market. According to

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4 Elements of a Successful Brand

4 Elements of a Successful Brand Their brand is more than just a logo. Their company’s collective personality, legacy, and promise to the customer—the very essence of who they are. To build a successful brand, they must first understand what makes up a successful brand and what elements will help

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