How Businesses Can Plan Deliberately
Business owners are confronted with daily decisions on how to grow their company, who they need to hire, and what advertising channels will work best for them. But many don’t know where to start or can’t prioritize one strategy over the other until now. According to pain management specialist Dr. Jordan Sudberg, the best way to grow your business is to create a deliberate plan. Business owners and managers often find their daily activities chaotic, and that’s a problem for anyone. The research shows that when you plan for the future, you develop better habits, achieve better results, and learn more. With this insight in mind, it may be helpful to consider how best to structure your planning process.
1. Understand Your Customer’s Goals and Pain Points
Dr. Sudberg says that you first need to choose an area of your business where you can improve. For example, if you’re in customer service, identify the customers who have issues with your services. Next, seek out potential pain points and problems by asking customers you specified earlier direct questions. In a survey by Forbes magazine, only 44 percent of buyers said they had a positive experience with a manufacturer when it came to buying their product or service. However, if you’re facing a problem with any customer, ask them to share their concerns and explain why they feel this way.
2. Identify Pain Points the Customer Might Not Recognize
After you’ve spoken with the customers about their concerns, don’t stop there. The next step is to look for pain points that the customer might not recognize or readily see. This includes making mistakes or having less productive staff. Many companies overlook these aspects of their business by assuming they will improve over time, but it never does. Some of the best examples are companies that have a high number of customer complaints. This means that customers aren’t happy with the product or service they’re receiving and are taking their business elsewhere.
3. Understand How to Strive for Success
You can only succeed if you set goals and use the right strategies for your business. As for the strategy, choose ones that are simple to implement and relevant to your business. For example, using cost-effective solutions is one strategy many companies overlook, but it’s a good idea to consider it to reduce costs. It would help if you also concentrated on optimizing your services. In addition, it’s essential to learn from your business’s mistakes. To do this, you should keep a record of errors and put new processes in place to ensure that the same problems don’t occur again.
In today’s competitive market, all businesses need to take steps to elevate their value and improve the customer experience. The advice given by Dr. Jordan Sudberg illustrates a way to bring measurable change in your business by using deliberate planning. Taking specific actions daily will move your company in the right direction, so it’s essential to be intentional about how you spend your time and resources. Additionally, you have to be dedicated to making mistakes and learning from them.