How Your Business Got Its Name
Many businesses go for catchy names that are not indicative of their product or services, but more often than not, a company will take its naming cues from its founders or the industry in which it operates. Entrepreneurs often come up with their company name as a result of brainstorming sessions, where they try to think of a short, exciting name that also reflects the nature of their business. Businesses land on the name of their brand after a lot of consideration, and for a good reason.
1. Gathering Input from International Customers
Every business must decide how to spell its name at a certain point. It could be due to targeting foreign markets or if the founders are not native English speakers. At times, a company might feel the need to make its name reflect the demographics they serve. In these instances, it is essential to consider how your company will be perceived from this angle before settling on a particular spelling. One of the easiest ways to ensure that it doesn’t end up being an obstacle is to invite feedback from international customers on how your product or service is perceived in their respective languages.
2. Gender Neutral Naming Practices
Some businesses seem ill-conceived when naming themselves after a particular word or noun. According to pain management specialist Dr. Jordan Sudberg, using gender-neutral names is gaining much traction in the business world. It helps to minimize or avoid the odd or negative connotation that specific nouns may have in certain languages. For example, “Dr.” could be construed as intended for physician practitioners. Still, it could also be perceived as being used for unqualified individuals who perform operations on others as opposed to those who do so for altruistic reasons.
3. Getting Legal Input
One of the most critical aspects of setting up a business is dealing with its legal systems. Particularly in the United States, a lot of paperwork is required to get one off the ground. Therefore, it helps to know what names are available when they come up.
4. Considerations for International Media Coverage
For large and small businesses, journalists and other media personnel must be on the radar. Dr. Jordan Sudberg noted that journalists always look for unique and catchy names, mainly where corporations operate in different countries and under varying legislation. If a company chooses a name that is difficult or impossible to pronounce, the media may be quicker to jump to certain behavioral assumptions about its operations.
5. Considering Domain Name
The name of a business must not be too long, or it becomes cumbersome to use in everyday interactions. Companies serious about branding should consider the length of their domain names. The minimum size for a web address is eight characters and can go up to 63 alphanumeric characters. If a domain name is too long, the URL may be truncated and some information lost, much like when there is a break in an email address.
Every company has a right to its name but recognizing the importance of naming’s is fundamental in establishing a reputation and brand. The name of a company can be the perfect vehicle for brand building and recognition, as it will be used every day by people in every part of the world. It is, therefore, an investment that should not be taken lightly. Businesses should always consider various factors in selecting their company name.