Customer Success Stories
Customer success stories are a powerful tool that businesses can use to demonstrate the real value they provide. These stories, when told properly, can not only increase customer retention, but also help potential customers understand the benefits of investing in your products and services. Jordan Sudberg says that as a business owner it’s important to share customer success stories because they show prospective customers that you care enough about your clients to take time out of your day and put together a written account of how your product or service impacted them.
Reasons to Start Sharing Customer Success Stories
Sudberg gives the following reasons why a business should share their customer success stories:
1. They can help you retain customers.
Your company’s long-term success depends on your ability to keep customers happy. Customer retention is the best way to ensure customer satisfaction because it ensures that people will come back to purchase from you again in the future. If you sell some sort of ongoing product or service, customer retention will also have a positive impact on your revenue because it limits the time it takes for a customer to make another purchase.
2. They can help you attract prospective customers.
When people are considering buying your product or service, they need to know that they’re making a good decision. A great way to reassure them of this is by showing them what other customers have said about your business and the impact it had on their lives.
3. They help communicate your value to current customers.
Current customers usually already understand the value of your products and services, since they’ve already spent money on them. However, when you share customer success stories with them, you give them new insight into how their experiences are benefiting other people just like them. This can encourage clients to stick with you and return for future purchases. It also helps remind your current customers why they chose to buy from you in the first place.
4. They help draw attention to your products.
Getting people to invest in your products and services is the best way to get them excited about what you have to offer. A customer success story helps communicate how much value your business can provide and why it’s a good idea for others to make a purchase. In the long run, this will result in more sales for you because prospective customers see that you’re successful, experienced and effective at what you do.
5. They help create an emotional connection with your customers.
When you write a success story about a client, the job isn’t over. It’s just the beginning. Now that the story is written, it’s up to you to share it with the world. This requires taking action, which will help build an emotional connection with your customers and prospective clients because they’ll see that you’re interested in their well-being.
6. They can help you maintain a better reputation.
Your reputation is the single most important thing when it comes to the success of your company, since it’s what prospective customers base their decision on. Shown through customer success stories, your customers can see that you’re willing to go above and beyond what you’re supposed to do in order to meet their needs. This builds trust and helps prevent negative word-of-mouth.
7. They help increase your credibility.
When prospective clients ask about your company’s reputation, you have to have a good answer. If you’ve always been honest and up-front with both customers and the public, it will become clear that you’re trustworthy and reliable. This can help establish a new level of credibility for your business that the public simply doesn’t doubt.
Your customers are the most important part of your business, and without them you’re nothing. No matter how good your business is or how great your service is, if you don’t have enough customers to buy from you, then all of that is irrelevant. Jordan Sudberg explains that the best way to make sure your business is successful in the long run is by increasing customer retention and customer satisfaction by sharing customer success stories.