21 November has been declared as World Television Day on December 17th 1996 by The United Nations General Assembly. This was done to endorse increasing influence that television has on our decision-making in terms of attracting the world attention towards the conflicts and threats to security and peace and its pivotal role in strengthening the focus on other burning issues, including environmental, social and economic and issues.
The UN endorsed that television can be utilized to educate many people around the world, its issues and real area of concerns that happen on the planet. Television is one of the most effective and influential forms of media for information dissemination. It is used to broadcast freedom of expressions and to strengthen cultural and social diversities. The UN realized that television has played a major role in highlighting global issues affecting people and this needed to be recognized.
First Television Forum
The first World Television Forum was held on 21 and 22 November 1996 by United Nations where leading media personalities gathered under the auspices of the United Nations for discussing the growing importance of television in today's changing world and to decide how they might cement their mutual cooperation. That was the reason
The General Assembly decided to declare 21 November as World Television Day to endorse the firstWorld Television Forum.
The UN logo is often manifested with marketing and promotional activities and material for this event. It displays a presentation of a world map (excluding Antarctica) centered on the North Pole, inscribed in a wreath with crossed conventionalized branches of the olive tree. The olive branches represent peace and the world map displays the area of concern to the UN in targeting its main goal, peace and security.
Objectives of Celebration
- The objectives of celebration emphasis on how communication has become one of today's major transnational issues, not only because of its relevance to the world economy, but also for its involvement in social and cultural development.
- The celebration also highlights the ever-increasing urgencies faced by the United Nations to address the vital issues facing human race and that television - as one of today's most instantaneous and resourceful communications media, could play a leading role in highlighting these issues to the world.
- Educational institutions earmark World Television Day on their yearly functions and educators utilize this day as an opportunity to invite guest speakers to have a dialogue on media and communication issues pertaining to television.
- Discussion topics consist of how television advocates cultural diversity and a generalunderstanding; the relation between democracy and television; and the importance of television in social, economic and economic progress.
Roles of Television
- Recognizing its power, television has an important role in providing access for all people to information on their cultures and other upcoming and current global events.
- It is absolutely indispensable for the smooth functioning of genuine democracies. Television is also an important decisive factor in achieving globalization.
- It brings the cultural diversity together and supports to establish information freedom.
- The United Nations is helpless and cannot reach its purposes unless the peoples of the world are completely informed of its goal and activities.
- This is a day to refresh the commitments by all parties to help the development of media that imparts unbiased information, preserves cultural diversity without losing its identity, and promotes coordination among peoples. In this way television can truly fulfill its strength as a force for democratic interrelation and social progress.
UNESCO’s Commitment and Role
- UNESCO has been dedicated to supporting and increasing editorially free broadcasting as well as conservation of its contents and in this way contributing to strengthening of civil society.
- UNESCO also promote public service broadcasting as a special service providing global access to knowledge bank and information through subtle and various content highlighting the needs, concerns and expectations of diverse audiences, especially the less privileged communities.
- UNESCO’s stress on PSB focuses on increasing the utility of televisions as an educational, social and cultural tool; on advising member countries on legal, social, financial and other vital issues. It can also be utilized as an enthusiastic fourth estate professional to cut down violence both in news and fictional activities in electronic media with focus on children and youth.
- UNESCO’s Program for Creative Content targets to acquire not only high end television programming but also enhanced regional production promoting such values. The Program’s strategy includes providing training, funding local productions and providing special platforms for local content promotion for television writers, producers and broadcasters.
- UNESCO strongly emphasize that sustaining high end television programming provides to a well-informed educated public with the efficiency to participate in open debates and strive for political issues of general interest, hence it is emphasizing the prominent role of television in advocating democratic moves.
UNESCO motivates television broadcasting bodies and other media professionals to join hands and promote the World Television Day