Beer is not only the most popular, but also the oldest alcoholic drink in the world today. Buyers, sellers and brewers enthusiastically celebrate International Beer Day on the first Friday of August. This annual event is marked with a host of activities for beer lovers. The widespread celebrations on this day can be seen at restaurants, pubs and bars from all corners of the world with everyone offering ideas and planning activities on how to celebrate the day.
The origin of the day can be traced back to 2007. Celebrated for the first time in Santa Cruz, California this international celebration spans 6 continents. Last year, 207 cities in 50 countries participated in the event. The main goals to be accomplished as part of the celebrations can be classified into personal, national and international. There is no need to make elaborate plans about how to celebrate the day. Just achieve the three goals of the day and you will really enjoyed the celebrations of the International Beer Day.
The personal goal is ‘to gather with friends and enjoy the taste of beer’. List out activities that can help achieve this goal. Plan a party with friends or just gift a beer to all your friends and acquaintances. How about visiting your favorite pub and gifting all present with a beer. You could even tell your favorite bartender to make sure that everyone who drinks at the pub on International Beer Day should be given a free beer for which you would pay at the end of the day! The innovativeness of the activities is only limited by your imagination.
The importance of this day lies in thanking all the people involved in the beer industry. All beer technicians, particularly brewers and bartenders need to be appreciated. This is in fact the second Goal of the day, which says”celebrate those responsible for brewing and serving beer”. The number of people involved in making beer is astonishing. While it may not be possible to show everyone your appreciation, be sure to make a goodwill gesture to all those you do know. Show your appreciation for these brew technicians by writing them a note, making a call, leaving a tip or perhaps taking the time to thank them for their efforts.
The last and final goal may seem silly, yet it is the most important. This goal is sure to push you out of your comfort zone and test your capabilities to meet challenges on your own. It says “To unite the world under the banner of beer, by celebrating the beers of all nations together on a single day”. In true international spirit, sample beers from other cultures rather than stay in your comfort zone and drink only your favorite beer. Regardless of your favorite ale or lack of time; be sure to take time out to raise a toast to this special celebration and remember the importance of the day.
Milk is for babies. When you grow up you have to drink beer.
- Arnold Schwarzenegger
He was a wise man who invented beer.
Beauty is in the eye of the beer holder.
- Kinky Friedman
I've only been in love with a beer bottle and a mirror.
- Sid Vicious
Beer. Now there's a temporary solution.
- Dan Castellaneta
Let a man walk ten miles steadily on a hot summer's day along a dusty English road, and he will soon discover why beer was invented.
- Gilbert K. Chesterton
Beer, it's the best damn drink in the world.
- Jack Nicholson
I'm an old-fashioned guy... I want to be an old man with a beer belly sitting on a porch, looking at a lake or something.
- Johnny Depp