Sony Ericsson, established in October 2001, is the joint venture of two big companies, Sony Corporation and Telefonaktiebolaget LM Ericsson, from the mobile communication sector. The joint venture had been done to target top most place in the mobile handset industry and the progress and enhancements in the products are going in fast pace to achieve the mission.
The company targets to achieve sustainability in the market by following its ethics, design, energy, recycling, and practice of considering health and community involvement.
Latest mobile phones that are ready to be launched in the third quarter of 2009 are Sony Ericsson C901 GreenHeart and Sony Ericsson Satio (Idou).
Sony Ericsson is working on various network technologies to provide additional benefits to its mobile users. The technologies are used in accordance to the network on which the mobile user is working. Some of the technologies initialized by the company are digital network, 3G, and ITU.
Under digital networks, global system for mobile communication (GSM) system allows to take eight calls at a time. Also, the network support ‘digital’ services like shot message service (SMS), over the air (OTA) configuration, and GSM positioning.
GSM on the 900 MHz frequency band is mainly used in European and Asia-Pacific regions. On the other hand, GSM 1800 covers major cities of United States and Canada.
Time Division Multiple Access (TDMA) works under different time slots that are further allotted to multiple calls. TDMA is the oldest technology in the digital network system and is not efficient in comparison to other latest technologies.
Other technologies in digital network used by the company are CDMA, PDC, GPRS, and PCS. Further, the company is developing products based on 3G technology to provide world-class facilities to its customers.
Not only technology part, Sony Ericsson also looks in the design of its products to make it more user-friendly and innovative. The design of its mobile phones includes intelligent features, user-friendly applications, and attractive visual appearance.
