The first half of the decade can be distinguished by a rich and striking magnificence. The period saw changes in fashion trends of both men and women. Men in this decade wore their trouser cuffed to ankle-length and pleated. Women’s skirts became short from floor length to above the ankle. It was the period when the stage was set to welcome new fashion trends. One of the most important events in fashion in this decade is the first ever fashion show was organized in the 1910s. The first female couturier Jeanne Paquin had organized the show.
In case of men, like previous decades, sack coat or lounge coat still replaced the frock coat during informal occasions. The fashion plates show men in this period wearing the 3-piece suits comprised of a sack coat with matching waistcoat and trousers. Waistcoats were fixed firmly on the chest, and in most of the cases they were collarless.
When men were going out for sportive activities, they wore blazer, a bright color mostly navy-blue coat cut similar to a sack coat having patch pockets and brass buttons. Similar to earlier decades, Norfolk jackets were treated as a stylish wear for outdoor activities like shooting.
For formal day occasions, they still wore the cutaway morning coat. The dark tail coat and trousers with a waistcoat was the ideal evening wear in this decade too. Dinner jacket with a white shirt and a dark color tie, which was worn inside home gained popularity outside of the home in this decade.
In winter, men were seen wearing knee-length topcoats and calf-length overcoats. During cold weather condition, fur coats were thought to be reliable.
In the beginning of 1910s, the stylish outline appeared more supple, flowing and softer than that of in the 1910s.
The most popular outline over these ten years was the tunic over a long underskirt. Though in initial years, full, hip-length "lampshade" tunics were worn over tight, draped skirts, the skirts became widest at the hips and much tapered at the ankle. These skirts made walking with a long step quite impossible.
The fashion in 1910s defined waistlines with loose and soft design. Slowly they came to the original waist buy mid of 1910s. Tunic appeared to be longer and underskirts became shorter and fuller.
By 1916, fashion plates show that women wore a calf-length dress over an underskirt that came till the ankle.
The coats worn by women in this period, were of cocoon or kimono shape. Most of the women preferred to wear fur coats in this decade.
In the beginning of the decade, big hats with broad brims and wide hats with face-shadowing brims were considered to be the most fashionable hats for women. Later, the fashion trend seemed to inclined towards small hats with flat brims.
Women wore their hair short. In America, dancers, film actresses and fashion designers were influential in spreading the short hair style. Even short hair was seen to be supplemented with pastiches, small wigs, curls, or fake buns which became a part of hairstyle afterward.
For upper class men in this decade, silk top hats were a part of formal wear. They wore Panama hats while going out for a travel and flat straw boaters were an accessory for a wide range of activities.