Date: June 2017
Location: Metlife Stadium New York City, USA
Host : karan johar,Saif Ali Khan
Network : Colors TV
The International Indian Film Academy is better known as IIFA. In the year 2002, IIFA was known as Electrolux Kelvinator IIFA and in 2003 to 2005 it was known as Kelvinator IIFA and Samsung IIFA. The main goal of IIFA awards is to promote Indian Cinema worldwide. Asians in international movie world and Indians across the world are honored here.
IIFA awards play a major role in extending its social and economic relations with other nations worldwide. There are three founder directors of IIFA. Andre Timmins the first founder-director started as a disc jockey in a popular nightclub known as Xanadu in Mumbai. The second founder-director, Sabbas Joseph headed from a political science and journalism background and the third founder-director, Viraf Sarkari was from a hotel management background and joined the other two at Xanadu.
IIFA is the first of its kind in the entertainment world in India. The event management, entertainment agency and the Wizcraft International Entertainment Pvt. India has encouraged IIFA in this field. It is for this reason that every year, awards are given. The IIFA awards are organized in different countries every year so as to honor the Indian film world. The IIFA voting is transparent and done by the IIFA management with Price Waterhouse Coppers Pvt. Ltd.
The two categories are- Technical Awards and Popular Awards. All these award functions include press meeting, business, special events, movie premiers and parties. In the year 2000, IIFA awards were organized in London at the Millennium Dome. Later till 2007 the IIFA awards were held in Sun City (South Africa), Johannesburg (South Africa), Genting Highlands (Malaysia), Singapore, Dubai (UAE), Yorkshire (UK) and Amsterdam (Netherlands).
Indian Cinema has always been very entertaining. In the world of tensions, man has found cinema to relieve himself from tensions. The world of entertainment has always be a food for the mind and soul. Entertainment has many forms like, plays, songs, dance and storytelling. Eventually storytelling molded itself into talking-movies. The main rule of entertainment is that art should always depict the actual life.
The Indian Cinema has its base in Mumbai and it is popularly known as Bollywood. Other nations are still not aware with other regional films. Here Bollywood is the leader. Special attention is given to organize IIFA awards in different countries as a lot of Indian population is in Western countries also.