Pay Per Click Advertising

Pay per click (PPC) is an online advertising payment model can be done on qualified click-through. Now let us discuss about its services.

Pay per click advertising options include pay per click advertising networks, management, marketing, and search engines.

Pay per click advertising:

Pay per click advertising is the fastest and easiest way to attract as many persons to your website. It is based on concept of co ordination between buyers and sellers.

Pay per click can be distinguished from other internet ads in the way that you have to pay when somebody clicks on your ad. This can be explained by an example: When someone types a keyword in search engine then they receive two kinds of results, one called natural results and other called sponsored results. Now the problem is that when someone sees your ad which is called impression doesn't click on it the website doesn't have any sale and moreover site has to pay for it but on the other hand in Pay per click even the person don't click on the ad the site has not to pay for it and is extremely affordable. Pay per click advertising helps in finding out target market automatically if the person clicks on ad and looking for more information about that ad. This also helps in generating results quickly and it is also measurable in the way that i) how many people clicked on ad ii) what is total cost iii) about sales conversions so that you get most for your money.

Pay per click management:

Pay per click management is highly a tough task when it comes to manage a campaign having a large number of themes and keywords. There are some professional Pay per click management tools which help to maintain these campaigns easily. They are:

  • Atlas search: Atlas search is the most effective tool which helps in setting up the bid on keywords to meet market goals.
  • Bid rank: Bid rank works on maximum bid for individual keyword and can be updated every 60 seconds to every 24 hours.
  • Pay per click Bid max: This tool first of all build all keywords and after managing them monitor all keyword bids.
  • Pay per click Pro: Pay per click Pro tool helps in setting keyword position and update bids to ensure that keyword is at the chosen position. The choice of these tools can depend on your market goals.

Pay per click marketing:

Once you have chosen your keywords it is time to decide how much you can pay per click. So following are the things which are important to remember to meet market goals:

  • Choose only those keywords which can attract large number of people to your site.
  • Start with low bid on keywords and check the result how many people visit the site. If you feel that your ad is unable to attract people then increase bid.
  • Set a daily budget for how much you spend.
  • Set the Google conversion tracking code onto your website so that you can know about daily sales.
  • After doing all these 4 steps mentioned above if you notice that nobody is interested in buying then it is clear that your ad cannot make large number of visitors and its time to change your keywords.

Pay per click search engines:

Pay per click search engines are those where results are ranked according to bid amount, the higher the bid amount the profits are more. The best thing is that you have to pay only when a searcher comes to your site and if you choose keywords well then there are lot of chances to get profits out of it. As your information is approved you are in the engine so you don't have to wait for a long time. This can be explained by an example: Suppose you have to sell golf shoes and you are finding out new customers. For this you have to visit Pay per click search engines and open an account with it by providing URL, site description, keywords which suits your product, and how much you can pay for these keywords. The more you bid the higher are the results and if results are higher then it will attract large number of people to your site. Some of the popular search engines are: Overture, Findwhat, Kanoodle, and Enhance interactive.